Chief marketing officer

eCommerce ò   Product Manager ò Scrum Master ò Growth Hacker ò AI

• Certified:- Certified Scrum Master with full lifecycle digital marketing solutions with creative/technical expertise
• Technical:- Bachelor in Computer Science with software developer expertise to develop scalable digital solutions to improve revenue and profitability
• Creative:- Ad agency experience on Ideation, Branding, Market Research with brands like Verizon, Pepsi, Bank of America, MTV, and US Army to design multi-channel ad campaigns
• Media:- Technical media planning experience capable of modeling scalable insightful global media campaigns while optimizing for monetization metrics like reach, cost to acquire, lifetime value, attrition, churn
• Statistics:- Analytical experience in R on models such as Marketing Mix Modeling and Multi Touch Attribution

Highlights

• eCommerce:- Built analytics Big Data dashboard platform for $2b+ revenue website VerizonWireless.com
• Data:- Deployed statistical algorithms on R including machine learning for Verizon and Google
• SEO:- Placed websites FXCM.com, www.Paltalk.com, www.DailyFX.com for competitive keywords like “forex” and “video chat” on page 1 for Google organic search listings
• Lead Generation:- Marketed online Forex news website DailyFX.com to be largest source for retail Forex broker www.FXCM.com, doubling account volume to 550+ new live trading clients per month.
• Video:- Built online Forex daily video YouTube channel. Built filming and editing studio. Hired actors, filmers, editors, and script writers. Optimized videos for SEO
• Content:- Oversaw a network of websites for digital agency Atrinsic averaging 20+ million unique visitors per month and $70+ million in annual revenue. One of those websites was GroupLotto, in late 2001 ranked by Alexa among the Top-50 most visited sites on the Internet in unique visitors per month.
• Mobile:- Managed mobile app user base of 7 million MAU (Monthly Active Users) generating $2m/month in subscription revenue and $300k/month in display ad revenue
• Scrum:- Managed cross functional 50+ team inclusive of developers, designers and planners, leading initiatives from strategy and media planning, to modeling and technology
• Technical:- Software development experience on platforms like R, ATG, Oracle, Java, C, and SQL
• AI:- Generated Text/Image/Video content for Konica Minolta

Experience

OneWerx ò New York, NY ò 4/2017 – Present

Chief marketing officer

Develop scalable creative technical digital solutions for digital agency www.OneWerx.com clients.

• E-Commerce: – Optimize product feeds on WeChat/TMall/eBay/JD.com for retailer StadiumGoods.com
• Ads: – Build website, Facebook/Adwords/Instagram ad campaigns for SuntuitySolar.com
• NonProfit: – Build dashboard to track 1k+ advertising agency members participation of AAAA.org
• Taxonomy: – Created taxonomy of 10k+ products for semi-conductor manufacturer website Marvell.com
• Medical:- Setup and integrate Lab Information System for medical laboratory P23Labs.com
  • Project Manage:- Custom project management dashboard in Node.js and SalesforceAPI for Convene.com
  • Search:- Configured Apache Solr for Kazzam.com to aggregate party vendors to plan children parties
  • B2B:- Designed website and inbound leads multi-channel marketing program for KonicaMinolta.US
  • CI/CD:- Configure Jira/GitHub/Jenkins software build pipeline for Ford.com
  • Email:- Optimize promotional email campaigns on ExactTarget for ~1B list size for XBox.com
  • Video:- Launched YouTube channel for global news publisher Reuters.com
  • HubSpot:- Built landing pages, campaigns, dashboards for Government IT vendor IronBow.com
  • SEO:- Optimized on-page/off-page organic search for website Verizon.com
  • Web:- Optimize business internet offers on website Comcast.com
  • CDP:- Aggregate third party data from various sources for business loan provider FundKite.com
  • GTM:- Custom cookie writing JavaScript code in Google Tag Manager for pharmaceutical Catalent.com
  • Change:- Rebrand OneWerx from a Digital to an AI agency.

Paltalk ò New York, NY ò 3/2017– 6/2017

Marketing Project Manager (Contract)

Lead digital marketing initiatives for portfolio of 7 million MAU (Monthly Active Users) on Chat and Dating apps.

• Manage:- Supervise team of 7 internal marketing staff and media agency vendor partners.
• Budget:- Allocate $300k/month media spend across Search, Social, Display, Affiliate.
• User Acquisition:- Approve, negotiate, test direct media offers for in-house mobile apps.
• Social:- Grow aggregate social spend to $100k+/month on Facebook and Pinterest.
• Programmatic:- Test ad networks and placements to monetize waterfall and header bidding on display $200k+/month from partners like Pubmatic, Mopub, Smaato, Casale.
• Subscription:- Monitor user journeys to track and optimize churn in $2m/month revenue customer lifecycle.
• Video:- Launch video campaigns on Facebook and YouTube.
• Organic:- Push internal websites Paltalk.com to Google Page 1 for keyword “video chat”.

Google ò New York, NY ò 7/2016 – 1/2017

Global Insight Manager (Contract)

Brainstorm, identify, develop and refine custom integrated data driven global business opportunities and marketing plans for large $100m+ key global clients like Pepsi Beverages, Pepsi Snacks and Mars Foods.

• Architect:- Developed scalable global digital solutions to optimize advertising expenditure and maximize use of Google products such as Search, Video, Display, Programmatic, Email, and Mobile.
• Insights:- Mined keyword Google data with R to identify trends and build custom insights for key brands to improve global marketing campaigns
• Analysis:- Extracted brand specific and market analysis insights from competitor and industry trends to media auction dynamics.
• Experiments:- Planned and conducted media experiments to determine reach, creative, conversion metrics.
• Plan:- Developed integrated research based global online marketing mix model (MMM) plans.
• R:- Built statistical models to analyze brand media data.

Verizon ò Warren, NJ ò 10/2015 – 6/2016

Technical Project Manager (Contract)

Launched new Big Data project to assemble, analyze, and publish $2b+ www.VerizonWireless.com performance and Marketing campaign data across all media, hosting and analytics vendors.

• Platform:- Built an Oracle data warehouse to collect data from reporting platforms as Omniture and back office customer data warehouse.
• Media:- Included media data for TV, Search, Display, Print, Radio ad campaigns from external agencies like VMOne, Performics, AdAsia, AV&Co.
• R:- Conducted statistical analysis with R using techniques such as Clustering and Segmentation.
• SharePoint:- Published 200+ graphs reporting dashboard in SharePoint.
• Funnel:- Mapped online customer journey to assign attribution and monitor critical data touch points.
• KPI:- Tracked customer metrics such as Visits, Orders, Upgrades, and Churn.
• Model:- Created revenue prediction models based on machine learning in R.

Bank of America ò New York, NY ò 8/2015-9/2015

Technical Project Manager (Contract)

Developed workflows in SharePoint to automate data collection, campaign tracking and revenue reporting for all BOA digital marketing campaigns, including for subsidiaries Merrill Lynch, US Trust, and CashPro.

• SharePoint:- Built tracking dashboards to monitor client project plans, KPIs, checkpoints, and goals.

FXCM ò New York, NY ò 5/2012 – 4/2015

Product Manager

Led online Forex news website www.DailyFX.com to become the largest lead source for retail Forex broker www.FXCM.com, doubling the account volume to 550+ new live trading clients per month.

• Content:- Built custom CMS to guide daily news content by 12+ currency analysts for news topics and keywords,
• SEO:- Optimize natural organic search campaigns to 4M+ unique monthly visits.
• Video:- Grew video YouTube channel with daily analyst videos to 21K subscribers and 1.5M views.
• Social: Integrated social trading charts by TradingView for all tradable instruments.
• International:- Expanded content to Japanese, Chinese, French, and German.

OneWerx ò New York, NY ò 4/2007 – 4/2012

Project Manager

Provided scalable, affordable, sustainable web solutions to industry leaders, leading website and campaign development with detailed focus in total life cycle from design and customer acquisition strategy to optimization, copy writing, art direction, media planning, lead generation, and managing resources.

• SharePoint:- Implemented an intranet web workflow solution for Forex broker FXCM.com back-office operation tasks. Created taxonomy, metadata. Integrated Salesforce API.
• B2B:- Launched online lead exchange B2B marketplace for PulsePoint.com. Signed on brands such as American Express, Discover, Capital One, Citibank, and HSBC.
• Pay Per Click:- Created local PPC Search campaigns for laser treatment Cynosure.com.
• Email:- Managed email messaging campaigns for RICG.com client Walt Disney World Resort.

Atrinsic ò New York, NY ò 4/2001 – 4/2007

Product Manager

Led strategic mobile initiatives for $72M+ NASDAQ listed digital advertising agency. Directly managed and supported a cross functional team of 50+ developers, designers and planners, leading all initiatives from strategy and media, to technology. Produced, maintained, and optimized websites and online campaigns on ad network of 25M+ unique visitors per month, $3M+ monthly mobile/credit-card recurring subscription.

• Clients:- Movie Studios Paramount/MGM Studios/Universal, TV Networks Viacom/ESPN/BET/MTV/KCAL, LA Lakers, US Army, Warner Music, Yahoo/Overture Search Ads,  Dada Mobile, GroupLotto

McFadyen ò New York, NY ò 10/1996 – 4/2001

Java Developer

Led engagements for Oracle ATG e-Commerce integrator www.McFadyen.com. Customized ATG Dynamo Application/Personalization/E-Commerce modules. Wrote new Java modules, setup user workflows, optimized SQL database tables and stored procedures. Clients – www.CafeMom.com, www.Advanstar.com, www.Rhodia.com, www.AppliedMaterials.com, www.GEPower.com, www.Total.com

Micro Focus ò Columbia, MD ò 6/1994 – 10/1996

C Developer

Database developer for IBM DB/2 compatible XDB (subsidiary) of www.MicrcoFocus.com

• Java:- Authored JetConnect, a pre-JDBC database connection driver in Java for IBM-AIX, HP-UX, Sun-Solaris.

Education

University of Maryland at College Park, City, MD – Bachelor of Science in Computer Science – GPA: 3.3/4.0

Agile – Certified Scrum Master (CSM) – #438503

SKILLS

Programming: C, Java, Python, HTML/CSS, JavaScript, Node.js, SQL
Database: MySQL, MongoDB, Microsoft SQL Server, Snowflake
Web Analytics: Google Analytics, Google Search Console, Google Tag Manager
Version Control: Git, GitHub
Mobile App Marketing: MixPanel, Segment
Cloud: AWS, Google Cloud Platform, Azure
Project Management: JIRA, Trello, Asana, AirTable, Monday, Microsoft ADO, ServiceNow, Adobe WorkFront
Data Visualization: Tableau, Power BI, Google Data Studio, Looker
Marketing Automation & CRM: HubSpot, Salesforce, Marketo
A/B Testing: Google Optimize, CrazyEgg
Ads: Google Ads, Facebook Ads, LinkedIn Ads
CDP: Segment, Lattice DnB
Email: SendGrid, Constant Contact, Exact Target
SEO: SEMrush, Ahrefs, Moz, Conductor
CMS: WordPress, SharePoint, WorkFront
E-commerce: Magento, Shopify, WooCommerce
API: Postman, Zapier, JSON
Affiliate: Commission Junction, HasOffers
CI/CD: Jenkins
UX/UI: Figma